Here are some basic instructions to help you get started quickly
a) From the www.zendable.com website, go to the top right corner and click ‘Register’ in order to open your own unique account.
b) Enter all fields correctly and assign your own unique password. Remember this password should be secure and only known by you, so do not share it with anyone else.
c) You will then receive an email from Zendable asking you to verify that you have indeed requested to open an account with us. This allows us to confirm you have a valid email address, as well as to confirm your identity.
a) Start by creating a List folder (Customer list folder).
b) Import your customer contacts into this new list. (It can be in either .txt or .csv format)
c) Make sure your .txt or .csv files have the correct column headings, like below. If you are unsure, just click ‘Export’ to retrieve a .csv sample with all the correct headings in each column.
(Examples: EMAIL, FNAME, LNAME, SOURCE, STATUS, IP_ADDRESS, DATE_ADDED, OPTIN_IP, OPTIN_DATE, OPTIN_CONFIRM_IP, OPTIN_CONFIRM_DATE, OPTOUT_IP, OPTOUT_DATE, OPTOUT_CONFIRM_IP, OPTOUT_CONFIRM_DATE, Etc….)
Choose Email Templates > Gallery.
Here you will find over 400 free email campaign templates for you to choose from, under many different categories.
Choose a design you like, and press ‘Import’. A copy will then be saved under Email Templates > Templates.
This will be useful for your next step, creating a new campaign. You can also ignore this template step if you have one already designed on your computer or would like to make one from scratch using our ‘Toggle Template Builder’, which is a drag and drop campaign editor feature.
Click Campaigns > Regular Campaigns > Create New.
Give your campaign a name and choose which customer list you would like to send to. Press ‘Save and Next’.
Fill in all fields marked with an * then press ‘Save and Next’.
Give your template a name. Then choose:
a) ‘Upload Template’ if you have one already available.
b) ‘Change/Select Template’ if you found one you liked in step 3.
c) ‘Toggle Template Builder’ if you would like to create one using our drag and drop campaign editor feature.
Click ‘Save and Next’.
In the final step of creating your campaign, you will be forwarded to the next page called ‘Campaign Confirmation’.
Make sure all your instructions shown here are correct, then press ‘Send Campaign’.
You can easily go back to previous steps by clicking the button of previous steps from the bottom of your screen.
We highly recommend everyone to do this first by sending an internal test email campaign to yourself including several colleagues.
This way you know exactly what the customers will see, allowing time to make improvements. And to avoid embarrassing situations like sending them the non final version.
From this point onward, we will be sending your campaign using all our servers and IP addresses to help achieve faster delivery rate.
Take a short coffee break, and then come back to start reading your statistics report to see who opened and who clicked your campaign.
You can then decide what action to do next with these detailed statistical reports.
For Freemium customers, we will be sending 50 emails per hour with daily limit of 200 emails. Send up to 6,000 emails per month.
For customers who purchase higher paid plans, there are no sending limit restrictions, except for the very fast speed which our sending servers can process.
If you are a company with a large list of emails to send, we suggest to break down your list into smaller batches and send out each week if your campaign event date offers sufficient time.
Imaging having a list of 1,000,000 contacts, and our servers sends them all out in a single day or two? Hope you will have the manpower to answer all the new enquiries. Even a small 1% response rate would be 10,000 telephone calls or emails expected to be replied.
This would be totally fine if you were sending out one million email campaigns saying Merry Christmas.
More advanced features and questions for the experienced user
If your contact list has been clean by a professional email list cleaning company (such as ZeroBounce.net), you can import all your confirmed blacklists, spamtraps, honeypots and commonly known complainers in this folder.
This email blacklist folder will be your own safety protection, so you do not accidentally send emails to these group of emails.
Example if you have 100 blacklist contacts in this folder, and you send out email campaigns to 6,000 contacts. Our platform will help you filter these 100 blacklist contacts from your 6,000 contacts and make sure only 5,900 contacts receive your campaign (providing that 100 blacklist contacts were not removed from your list before importing into your Zendable account).
Blacklists are only used by you in your account. No other customers can see or share this information.
If you are transferring your contacts from another email service provider, you should already have a small list of contacts who specifically asked you to unsubscribe from receiving any future email campaigns from you.
This is where you import all these unsubscribe contacts into this suppression list.
Before our servers processes sending our your campaign, our platform will run your ‘send to contacts list’ to see if any contacts matches with the ones inside your suppression list.
Only the contacts which are not listed in the suppression list will receive your email campaign.
Suppression lists are only used by you in your account. No other customers can see or share this information.
Imagine you have many campaigns going on at once, it may be a little confusing seeing a long list of many current and previous campaigns.
Try creating a group for each campaign by product, service, event or department.
An autoresponder is one of our tools for automating a sequential email campaign when the first campaign is opened and not opened by the recipient.
Image sending out 6,000 email campaigns to your list, and 1,000 have opened your emails. Using an autoresponder feature (starting from your first campaign), you could set trigger and send a second email, this time with an offer to purchase at a discounted price. And for the remainder 5,000 unopened emails, to repeat the first campaign next month.
Have you received emails from someone who had sent to you at 3 am in the morning, and from the same time zone.
Most companies like to give a professional image. This is where we can help and allow to choose sending your campaign based on your customers local time zone. (During business hours of course).
Please schedule this at least 24 hours in advance, so we can process correctly. Remember, Monday 9 am in New York could be Monday 9 pm in Hong Kong, so better to schedule sending on Tuesday 9 am instead.
With sending domains you can verify the authenticity of the domain used in the campaigns ‘FROM’ email field.
Verification is very simple, it involves adding just two DNS TXT records for the domain used in the FROM field of a campaign.
Once a sending domain is verified, all future campaigns sent from the verified domain will be DKIM signed and will pass SPF validation, thus giving a higher inbox delivery rate.
Give these information to your IT staff or Domain Registrar, and they can help you easily add this. After 24-48 hours, click verify in your Zendable account to confirm if done correctly.
Tracking domains allow masking of our Zendable domains used in the tracking urls from email campaigns with other domains that you specify here. Without a custom tracking domain, our system default domain is used.
This feature should be used together with ‘Sending Domain’ to give a more professional image to your company.
If you need to connect to your Zendable account from a 3rd-party app, then using the API is the best way to do it.
You will need an experienced developer to help implement for you.
ZeroBounce button is an email cleaning service under one of our optional paid plans you can buy based on the email verification quantity.
ZeroBounce email verification service will help you remove most of the spamtraps, honeypots and commonly know complainers from your email list.
This is good to use if your contacts list it outdated. If you send emails to a spamtrap or honeypot email address, you could be suspended by most Email Service Providers.
We help you to reach industry best practices and be a responsible email sender. There are basic rules and regulations which must be followed (at minimum) to avoid serious complaints and fines in your own country.
Our footers will show your company name, address, email address, a link for your customer to update their profile preference and another to unsubscribe.
Please email responsibly and check for any additional requirements which may be needed in your own Country.